Chapter 4: Controlling
4.1 Controlling: Concept, Features, Importance, and Limitations
4.1.1
Concept of Controlling
Controlling is the process of monitoring,
evaluating, and regulating activities to ensure that goals are achieved
effectively and efficiently. It involves comparing actual performance with
desired standards and taking corrective action when necessary.
4.1.2
Features of Controlling
- Continuous Process: Controlling is an ongoing
activity throughout the organization's operations.
- Management Function: Essential part of the
management process.
- Action-Oriented: Involves taking corrective
actions to achieve desired results.
- Measurement and Evaluation: Involves measuring
performance against standards.
4.1.3
Importance of Controlling
- Achieves Organizational Goals: Ensures that
activities are aligned with objectives.
- Improves Efficiency: Identifies deviations and
inefficiencies for corrective action.
- Enhances Coordination: Ensures that activities
are synchronized across departments.
- Facilitates Decision-Making: Provides feedback
for informed decision-making.
- Ensures Accountability: Holds individuals and
departments accountable for performance.
4.1.4
Limitations of Controlling
- Resistance to Control: Employees and managers
may resist being monitored.
- Costly and Time-Consuming: Implementation and
maintenance can be resource-intensive.
- Inaccurate Standards: Inappropriate or unrealistic
standards can lead to ineffective control.
4.2
Process of Controlling
4.2.1
Steps in the Controlling Process
1. Establishing Standards: Setting benchmarks or
targets against which performance will be measured.
2. Measuring Performance: Collecting data and
information on actual performance.
3. Comparing Performance with Standards:
Analyzing deviations and variances.
4. Taking Corrective Action: Addressing
deviations and improving performance.
5. Follow-Up and Evaluation: Monitoring the
effectiveness of corrective actions.
4.3
Essentials of a Good Control System
4.3.1
Characteristics of an Effective Control System
- Accuracy: Reliable and valid measurement of
performance.
- Timeliness: Providing feedback promptly to
take timely corrective action.
- Flexibility: Adapting to changes in goals,
standards, and conditions.
- Understandability: Clear and understandable to
those involved.
- Integration: Coordinated with other management
functions.
- Cost-Effectiveness: Benefits outweighing the
costs of implementation.
4.4
Principles of Effective Control
4.4.1
Principles of Control
- Objective: Clear and specific goals and
standards.
- Understanding: Involving employees in setting
and understanding standards.
- Timely: Providing feedback promptly to correct
deviations.
- Economical: Cost-effective implementation and
maintenance.
- Flexibility: Adjusting standards and methods
to changing conditions.
- Focus on Exceptions: Focusing control efforts
on significant deviations.
4.5
Relationship between Planning and Control
4.5.1
Interdependence of Planning and Control
- Planning Precedes Control: Effective control
requires clear objectives and standards set during the planning process.
- Feedback Loop: Planning provides the basis for
establishing standards, and control provides feedback to adjust future plans.
- Alignment: Ensures that activities and resources
are directed towards achieving planned objectives.
References
- Daft, R. L. (2015). Management. Cengage
Learning.
- Robbins, S. P., & Coulter, M. (2018).
Management. Pearson.
- Koontz, H., & O'Donnell, C. (1984).
Principles of Management: An Analysis of Managerial Functions. McGraw-Hill.
- Stoner, J. A. F., & Wankel, C. (1987). Management (2nd ed.). Prentice Hall.
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